Baptist Health / I Am Her
360 Campaign, Brand Activation
Role: Art Director
Baptist Health Cancer Care tells the authentic stories of breast cancer survivors. These six women had their encounters with breast cancer, and tell their stories as a tale of precaution to encourage women to get their yearly mammograms.
These are their stories.
To showcase these women’s stories in an impactful way, we created the “Mammo” truck, a eye-catching pink truck meant to stop you in your tracks.
Team
Melissa Smock (CD), Andres Diez (ACD), Fabiola Drouyn (CW), Camilo Gomez (CW), George Guzman (AD),
Republica Havas (Agency)
Recognition