Buy From A Black Woman / Empower Today
Strategy, Experiential, OOH, Spec Work
Role: Art Director
Buy from a Black Woman (BFABW) is a Nonprofit Organization that helps bring awareness to Black Women business owners and the people who support them. Along with this, they offer an online directory to promote Black Woman-owned businesses. The goal of this campaign is to increase awareness and encourage Black Women to start a business and promote it using the directory.
We wanted to send a bold message, so we let our ads speak for themselves, literally.
We created podcast spots to be played in some of our favorite podcasts made by Black Women, for Black Women.
Transcript
Buy From A Black Woman. We hear it all the time, but we don’t see it. We vote Black. We talk, address, assess, convene, and discuss Black. But we don’t buy Black. We are changing that. Buy From A Black Woman is a non-profit directory that hosts hundreds of Black Women-owned businesses. No more excuses of “I can’t find” or “I don’t know.” We can be found anywhere there’s internet. Just search for us at buyfromablackwoman.org
Transcript
Join a community that is redefining entrepreneurship. Buy From A Black Woman is an online directory that promotes what it says. We Empower, Inspire, and Educate. We’re culture shifters and norm breakers, who are going against the outdated business model of “self-reliance.” We are building a new community of entrepreneurs, and they are building legacies. Join them at buyfromablackwoman.org
We made a spot, to showcase the impact that comes with support.
We wanted to reach our audience authentically and organically.
Here is the pitch video that goes in depth into the work we did.
Team
Noah Brown (CW), Dillon Key (STRAT), George Guzman (AD)
Recognition
3rd Place - Camp ADventure 2021