International Centre For Missing & Exploited Children / Second Star To The Right
OOH, Rebrand, UX/UI Design, Rebrand, Spec Work
Role: Art Director
The International Centre for Missing and Exploited Children (ICMEC) is a non-profit dedicated to being a resource and safe haven for children and parents. We created a new brand, media plans, and a campaign launch to announce the rebrand on behalf of ICMEC, which includes a brand new name.
Inspired by a childhood classic, Peter Pan, we wanted to embody the feeling of safety and hope.
Our billboard that sends a much more powerful message when the stars are out.
With every rebrand, comes a social launch with the new look and feel
A new website is a must, and rumor has it that it’s interactive!
Here is the pitch video that goes in depth into the work we did.
Team
Will Burnett (AD), Kolbe Granderson (AD), George Guzman (AD), Vy-Anh Nguyen (CW), Michelle Mead (STRAT), Helen tran (MEDIA), Trisha Chandra (MEDIA), Taylor McNamara (MEDIA)
Recognition
First Place - Camp ADventure 2020
Best Brand Identity - Camp ADventure 2020