Smart Car / So Small…
OOH, Print, Social, Spec Work
Role: Art Director
Everyone knows Smart Cars for one thing: how small they are. Some might see that as a hindrance, but others might see it as a vessel for unlimited opportunities. The work showcases the Smart Car for its ability to do what it does best: being small in a big world.
Out-of-home executions that will have you question where this car can go.
A fun take on the true size of the vehicle on a medium that feels familiar to us all.
Aimlessly tapping through your Instagram stories? This ad will have you doing a double tap.
