Post Malone / UNPLUGGED
OOH, Digital, Merchandise Design, Rebrand, Spec Work
Role: Art Director
Not all rappers can sing, but not all singers can rap. Post Malone is talented in the sense that he can do both. Post Malone is bringing his music to a new level: an acoustic album. Inspired by earthy tones and aesthetics, Post Malone’s newest album UNPLUGGED captures all the raw emotion in his music and channels it using his beloved acoustic guitar and his vocals.
To hard launch his tour as an acoustic artist, what better way than to slap it on a billboard or two.
Since Post Malone’s birthday is on July 4th, we decided to take over all the platforms and tease his upcoming work. Plus, all the fireworks are in celebration of him.
Post Malone loves all his fans, but especially those that stream on Spotify! (and Apple Music…)
What’s an album launch and world tour without merch?
Y2K is back! time to bust out the CD players and boomboxes.
For our megafans, we released some limited edition merch, and a chance to win a signed guitar by yours truly.